Our Story


The idea for athleisure-focused infant and toddler clothing line was inspired in 2015 by a very active 4 month-old daughter, Amelie. Her parents wanted comfortable and soft, yet luxurious, clothing for Amelie to move, breathe, and grow in.  Clothing that would seamlessly fit into their active lifestyles, all of Amelie’s outdoor adventures, and the family’s world travels.

Frustrated by their inability to find exactly what they were looking for in the market, babyoga was set in to motion. Their mission was to create a children’s clothing brand that is eco-conscious and inspired by nature. Influenced by the family’s world travels and love of nature and the outdoors, babyoga is committed to using sustainable eco-friendly fabrics, processes and packaging.

With a firm design built upon the belief that children should be able to move, breathe and grow as free as possible, babyoga allows children to do just that. In 2018, babyoga launched with a mix-and-match basic collection, sold to select stockists and direct to consumer via babyoga’s website in 2019. babyoga is proudly made in the USA of imported fabrics. 

move. breathe. grow.